The plan configurator
Three axes — customer type, call-out fee (£0/£59/£99) and monthly or annual billing — drive live pricing across four cover tiers, with the discounts and “3 months free” logic built in.
Making boiler cover easier to choose
PlusHeat does not sell a product you add to a cart; it sells a monthly cover plan, and the whole decision happens on the website. So the work is conversion engineering: a configurator that shows the right price for exactly this customer, and a lead form that captures a qualified enquiry without friction — then hands it cleanly to the team that closes it. We have built and run that funnel since 2021.
From choosing cover to a qualified enquiry
Everything between “interested” and “qualified lead” — the configurator, the journeys, the form and the plumbing behind them.
Homeowner & landlord journeys
Different plans, pricing and messaging for homeowners and landlords, from a shared configurator — a landlord lands on landlord cover, not a generic page.
Lead capture that qualifies
A form that turns a browse into a lead: postcode address lookup, a live plan summary, agreement start date and marketing preferences — the details the sales team actually needs.
CRM sync & lead-source attribution
Leads flow into their CRM with the source attached, so marketing can see which campaign and landing page a lead came from — not just that one arrived.
Landing-page system
Campaign landing pages and cover subpages built to a pattern, so a new paid campaign gets a fast, on-brand page without a rebuild.
A design-system rebuild
The site rebuilt to a fresh design system from Figma — matched across desktop and mobile, tightened for speed and conversion.
Clutch
