An accredited Irish TEFL course business run across five systems — a WordPress and WooCommerce storefront, a Moodle LMS, Stripe deposits and instalments, Zoho CRM and Zapier automation — engineered and kept in step since 2017.
Course sales and course delivery need to work as one customer journey. TEFL.ie sells on WordPress and WooCommerce; it teaches on Moodle; it takes money through Stripe; it tracks people in Zoho; and Zapier keeps all of it in step. Our job since 2017 has been to maintain that integration: to make a purchase turn into an enrolment, a payment into a linked student account, and an order into a CRM record and a row on the sales sheet — with less manual re-entry.
Everything from a first enquiry to a certified, enrolled and reported-on student — tailor-made across the tools the business already runs on.
Courses, internships and scholarships as WooCommerce products with live geo-pricing and coupons — plus the bespoke commerce: deposit and Pay-in-2 / Pay-in-3 instalment plans, gift cards, a “buy for someone else” gift flow, upsells and a charity donation system.
The classroom itself — video lessons, quizzes, grading and certificates — deeply customised: a bespoke quizgrader plugin, essay auto-grading, grade-recalculation fixes and server-side course backup and restore.
A completed WooCommerce order creates and links the student's Moodle account and auto-enrols them — including products that map to several Moodle courses, and diplomas where the buyer chooses which 60-hour modules to take.
Card checkout with Klarna, Apple Pay and Google Pay, a cron that auto-captures the second deposit instalment, instalment-only payment links, and access controls tied to confirmed payment status.
Order-complete and enquiry-form webhooks fan out through Zapier to Zoho CRM (leads and contacts, tagged by brand), a Notion board and a Google sales sheet, with Zoho SalesIQ live chat and email tools wired in alongside.
Redis object caching (~92% hit rate), New Relic APM and a faster search engine — cutting course-page render from 3.6s to 0.17s warm — and a 2026 move to a headless Next.js front end on Vercel with WordPress as a custom REST/ACF API.
A partnership since 2017 — the engineering team that has run and extended the TEFL.ie platform since 2017, across three hosting generations.
Five systems wired into one commerce-and-learning platform: a WordPress/WooCommerce storefront, a Moodle LMS, Stripe payments, Zoho CRM and Zapier automation.
A WooCommerce → Moodle enrolment bridge so a purchase creates a linked student account and auto-enrols them — including diplomas where the buyer chooses their own 60-hour modules.
Bespoke deposit and Pay-in-2 / Pay-in-3 instalment plans on Stripe, with auto-captured balances and access controls tied to confirmed payment status.
Order and enquiry data fanned out through Zapier to Zoho CRM, Notion and a Google sales sheet, tagged by brand across the family of TEFL sites.
A reliability and performance program — Redis object caching (~92% hit rate), New Relic APM and search tuning that cut course-page render from 3.6s to 0.17s warm — and a 2026 headless rebuild on Next.js.
WordPress
WooCommerce
Stripe
Zoho CRM
Next.js
Redis
Clutch★★★★★5.0 / 5.0Across 18 independently published client reviews
“They have a deeper technical knowledge than any web designer I've met to date.”
Long-term engineering partnerships across software, commerce, mobile and AI.
01
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04
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05
Luxury commerceServer-rendered Next.js commerce over a Laravel API, bespoke operations tooling and re-architected AWS infrastructure.
06Discovery briefs, e-signed contracts, Stripe deposits, delivery milestones and time tracking in one operational system.
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