Taking Léonia’s Shopify store beyond the standard theme

Shopify development for a certified-organic French beauty brand: a bespoke theme, customer-account dashboard, loyalty and referral integrations, gift-with-purchase offers and performance improvements. Partners since 2021.

5 yrspartnership, and counting
Shopifya bespoke theme, front to back
loyaltypoints, referral & gift-with-purchase
BIOcertified organic, made in France

A Shopify store with room for the brand’s own ideas

Léonia wanted a storefront that reflected its brand and made it easier for customers to find products, manage their account and use rewards. We extended the Shopify store with a custom theme, an integrated account dashboard, loyalty and referral features, and gift-with-purchase offers. Performance improvements support the image-rich catalogue. We have built and maintained the store since 2021.

More reasons to return, from rewards to referrals

The work connects product discovery, customer accounts and rewards so the brand can support repeat purchases from one storefront.

01

Bespoke Shopify theme

A custom Liquid theme built for a premium skincare brand — the bestsellers grid, product pages, mega-menu, editorial Journal and a French-first language switcher.

02

An integrated customer account

One dashboard brings together orders, personal details, loyalty points and referrals, with custom interfaces and integrations for the brand’s account experience.

03

Loyalty & referral

Loyalty-points balances pulled from a third-party app into the account page, and a sponsorship / referral flow so customers can bring in customers.

04

Gift-with-purchase

Custom cart logic adds a free product when the order meets the agreed spend threshold, supporting the brand’s gift-with-purchase offer.

05

Diagnostic & storytelling

A skin-diagnostic journey helps customers find a routine, alongside product certifications, customer testimonials and the editorial Journal.

06

Performance pass

Deferred scripts, lazy-loaded images and video, font-display swapped, explicit media dimensions, and heavy third-party plugins replaced with lightweight custom code.

What the work enabled

  1. A bespoke Shopify theme shaped around the brand’s skincare range and visual identity.

  2. Orders, personal details, loyalty points and referrals brought together in one account dashboard.

  3. Gift-with-purchase offers and custom cart rules aligned with the brand’s promotions.

  4. A performance pass — deferred scripts, lazy-loaded images and video, swapped fonts, and heavy plugins replaced with lightweight custom code.

  5. A skin-diagnostic journey and an editorial Journal to support product discovery.

  6. Five years and counting — the same team maintaining and extending the store since 2021.

How the platform fits together

  • Shopify
Platform
Shopify — Online Store 2.0
Theme
Custom Liquid theme, front to back
Account
Bespoke dashboard — orders, profile, loyalty, referral
Promotions
Threshold gift-with-purchase, custom cart logic
Integrations
Loyalty, product reviews, email & newsletter
Performance
Deferred JS, lazy media, lightweight custom forms
i18n
French-first with a language switcher
Clutch★★★★★5.0 / 5.0

Across 18 independently published client reviews

They have a deeper technical knowledge than any web designer I've met to date.

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