Campaign builder
Campaign → ad set → ad, with event-native objectives — awareness, traffic, venue & event check-ins, app promotions — plus budgets, scheduling and an approval flow.
Connect campaign results to real venue visits
Advertisers needed to target relevant Bloc users, deliver campaigns inside the app and understand whether those campaigns led to venue visits. We connected location and interest targeting against live user data, Bite and Spotlight placements delivered into the Bloc feed and moderated before they run, and reporting that ends not at a click but at a real check-in at the venue. It is one strand of a four-year partnership across Bloc's whole estate.
From audience selection to check-in reporting
A working ad platform is a lot more than a form. These are the pieces that make Bloc for Business a product an advertiser can actually spend money on.
Audience estimation (PostGIS)
A PostGIS user-locations layer answers “how many Bloc users are near this venue?” in real time, so advertisers can size an audience by address and radius before committing a campaign budget.
Interest targeting (Python)
Python profiling turns in-app behaviour into interest segments, matched to ad sets and re-optimised as the user base grows to keep audience estimates aligned with current usage.
In-app ad serving
Bite and Spotlight placements delivered into the Bloc app feed, each passing through a moderation and approval step in the internal Bloc Command tool before it goes live.
Closed-loop reporting
Spend, impressions, clicks and — the number that matters here — actual venue check-ins, so a promoter can watch ad money turn into people through the door.
Billing & credits
Metered invoicing with VAT, a credits system, payment methods and weekly or monthly cycles to support advertiser billing and account management.
Clutch
